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Branded Online Casino Presence

The online casino gambling industry has really grown a lot in the past decade and the latest trend in the industry indicates that companies that have no direct connection to internet gambling interests are looking to enter this lucrative and unique market. Basically, with the growth in the white labeling industry and new site branding trends, businesses and companies are able to offer dynamic and unique online casino gambling content with their own brand and affiliations. Party Gaming has just announced a new partnership deal with Channel 5 to offer internet gambling, bingo, and poker to the UK population through a Channel 5 branded online gambling site that will be operated by Party Gaming and offer up an extensive collection of top Party Gaming titles.

Party Gaming has been in some pretty tough circumstances over the past two years or more with the United States government’s decision to pursue legislative action against Party Gaming for the company’s online casino gambling activities prior to the UIGEA’s implementation. Party Gaming has operated under the threat of serious US fines for years now – and with a resolution firmly in place, Party Gaming is quickly making new partnerships and industry deals in efforts to expand the brand and have more domination of the UK and European industries.

As far as Channel 5 is concerned, online casinos and internet content are extremely powerful vehicles; the new deal with Party Gaming will give Channel 5 a large boost into the internet gaming industry. Channel 5 has really focused on targeting the online market more and will handle all of the television advertising for the new internet casino and gambling site while Party Gaming secures the player interface and the chosen platform of games offered on the site.