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A Book About Online Casinos

The online casino gambling industry is just like all of the gambling industry in so many regards – there is a touch of drama and intrigue that surrounds drama as crime lords and mafiosos come to mind in the low-light smoky corners of a casino. There is definitely another side of the industry though and a new book released by HarperCollins, “The Betfair Story and How Two Men Changed the World of Gambling” by Colin Cameron. Betfair is the biggest name in the internet betting industry. The company really changed the way that internet betting was available on the international stage and has led the way in new technologies as well as leading the way in the minimum standards that the online casino betting companies have to have in place to ensure that the integrity of the sporting industries remain in tact.

The book is due out very soon and one of the areas that isn’t really covered very extensively in the book are the new marketing and sponsorship deals that are now becoming pretty commonplace in the online casino betting and gambling industry. There are some sporting teams and companies that are weary of allowing betting and gambling companies to infiltrate the sporting and horseracing industries for fear that the credibility of sports will slowly begin to deteriorate because of the link.

A big concern that is wide-sweeping centers on the idea that the online casinos and betting venues could “buy” the results of matches if the link between the two industries is too strong. Betfair though doesn’t seem to feel that there is a risk in this area mainly because the company has several really lucrative sponsorship deals.