Synthesizing Betting Advertising
The online casino gambling and betting industries are transforming into
media-savvy beasts these days. With the liberalization of the market in the UK
and the slow but steady growth in the European market, the internet betting
companies are spreading their wings and beginning to offer truly innovative
marketing strategies and partnerships. One of the biggest pushes right now among
the online casinos and internet betting shops is the sponsorship of sporting
teams and sporting events as a way to spread the word about the betting
companies. There is no bigger international sport than football (soccer) and
Bwin has taken advantage of a prime sponsorship opportunity that presented
itself with Real Madrid. As the premium sponsor for the team, Bwin has massively
benefited from having the company’s online betting logo on the team jerseys.
Bwin is one of the largest online casino sports betting company in the UK, it
certainly has stiff competition from other major companies like Betfair, the
largest in the market, but Bwin is a fast-growing company with aggressive
marketing and advertising strategies rapidly strengthening the company’s brand.
The sponsorship deal signed for GBP 15 million, and, is probably one of the
company’s most solid investments at this point. The Bwin logo is prominently
displayed on the Real Madrid jerseys in addition to a lot of other media
attention that the team has received lately.
Kudos to Bwin for picking the football team with the highest paid footballer in
the world. As the international media spotlight follows Madrid player Cristiano
Ronaldo, Bwin’s logo is also in the spotlight on the player’s jerseys and
paraphernalia. Bwin is certainly not the first company to sponsor a team, but
this is, actually, a fairly new area for the online casino sports betting
companies. |