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Synthesizing Betting Advertising

The online casino gambling and betting industries are transforming into media-savvy beasts these days. With the liberalization of the market in the UK and the slow but steady growth in the European market, the internet betting companies are spreading their wings and beginning to offer truly innovative marketing strategies and partnerships. One of the biggest pushes right now among the online casinos and internet betting shops is the sponsorship of sporting teams and sporting events as a way to spread the word about the betting companies. There is no bigger international sport than football (soccer) and Bwin has taken advantage of a prime sponsorship opportunity that presented itself with Real Madrid. As the premium sponsor for the team, Bwin has massively benefited from having the company’s online betting logo on the team jerseys.

Bwin is one of the largest online casino sports betting company in the UK, it certainly has stiff competition from other major companies like Betfair, the largest in the market, but Bwin is a fast-growing company with aggressive marketing and advertising strategies rapidly strengthening the company’s brand. The sponsorship deal signed for GBP 15 million, and, is probably one of the company’s most solid investments at this point. The Bwin logo is prominently displayed on the Real Madrid jerseys in addition to a lot of other media attention that the team has received lately.

Kudos to Bwin for picking the football team with the highest paid footballer in the world. As the international media spotlight follows Madrid player Cristiano Ronaldo, Bwin’s logo is also in the spotlight on the player’s jerseys and paraphernalia. Bwin is certainly not the first company to sponsor a team, but this is, actually, a fairly new area for the online casino sports betting companies.