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Revamping Online Casino Brand

The online casino gambling industry has remained mostly competitive over the passed year despite the global recession. And as the recession concerns begin to lessen in some areas of the global economy, companies are looking for a way to reinvent themselves and create a new name and image. For Will Hill, a major land betting company that has just in the past couple of years entered the online casino gambling industry, the decision to revamp its betting venues was a simple choice –it was time. The company has decided to significantly update its look and feel in accordance with consumer land and online betting habits.

The announcement that the company was going for a whole new, re-branded land and online casino feel, three rival gambling agencies vied for the chance to overhaul such a prominent and lucrative brand. Of the three major UK companies, Wolff Olins made the best pitch and is now tasked with updating the Will Hill brand and really overhauling the company’s brand positioning. The other two companies appealing for the contract, Elmwood and Heavenly, are also major companies in the market and would have loved to have scored such a large contract with one of the major land and online casino gambling groups.

The brand consultancy is expected to occur throughout the rest of the year and consumers at the company’s land and online casino gambling venues should see the changes in branding and “feel” of the company over the next year or so. The land and online casino gambling group is one of the oldest in the UK market and there is no doubt that that company can use a bit of a “freshening” to remain current.