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New Betting Technology

“Push software” may not be a term that is overly familiar to a lot of the internet using public, but it is something that ever Blackberry user and Gmail enthusiast benefits from. Push technology has just really come to the online casino gambling and betting industry and users here are delighted by the new possibilities. Basically, push technology means that changes and new developments are actively pushed to a consumer from the internet. In the case of Gmail for example, users receiving an email can enable a “push” feature in their settings that enables Gmail to “push” the new email directly to a user’s mobile device, or even another email account if desired. Bet365 has announced a new deal with Push Technology Ltd so that online bettors can benefit from push technology as they place their bets on major sporting matches and horse races.

Push Technology is a new technology for the online casino gambling industry and Diffusion 2.0 is a new platform that Bet365 has licensed to use. Diffusion 2.0 will allow Bet365, a fixed-odds online betting company, to “push” or rather stream odds to an interested bettors email, phone, or other internet-connected devices. The technology has applications outsider of the online casinos and internet betting companies as well, financial institutions, travel agents, and other companies can all benefit from the new Push Technology software.

One of the key benefits is that the push technology is immediate. The prices and updates are directly streamed to the consumer. For Bet365, the Diffusion software will certainly give the online casino betting group a discernable edge over some of the competition; real-time communication with bettors is a key part to the continued success of an internet betting company.