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Wholly Owned and Completed

William Hill scored a major coup several months ago with the announcement that the land and internet betting group was in the acquisition process for Playtech. Playtech is a major online casino software development company – one of the top ten biggest and most well respected companies in the world. The acquisition by Will Hill was announced several months ago (October more specifically) and in the intervening time the contracts have been negotiated and Avigur Zmora, the Director at Will Hill until just this week, announced that the deal was finalized and Playtech was now a subsidiary of the Will Hill Online gambling group and will provide poker and casino gaming software through the Will Hill brand now as well.

The deal between the two major gambling groups was mutually beneficial – both companies had to give a little and Playtech has actually managed to maintain some decision power throughout the acquisition. This move will have large impacts on the UK online casino gambling industry – the merging of these two major brands has the potential to really boost Will Hill’s online division into the top of the UK market with expansion potential outside of the UK and possible outside of Europe in the long run.

According to the transaction, Playtech has a 32 percent interest in the new Will Hill Online brand. And as the brand develops there is room in the contracts to Playtech to increase its ownership stake in the online caisno and poker gambling brand. Will Hill on the other hand has now signed on a fantastic asset – the company’s online division was struggling over the past year and Playtech’s brand attachment will give Will Hill’s brand a well-needed boost.