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Brand Successfully Repositioned

The Party Gaming brand is once again positioned as one of the top online casino gambling brands in the world. The company encountered some very major setbacks over two years ago when the new US internet gambling legislation came into effect. In the intervening two years, however, the management team has successfully carried out a repositioning and rebranding strategy that has made Party Gaming one of the top brands in the industry. Part of the success of carrying out this strategy is thanks to the efforts of John O’Malia. O’Malia though, feeling as though the company is in a strong position, announced his resignation.

O’Malia announced just recently that he will leave the Party Gaming team at the end of the month now that the Gamebookers merge is successfully concluded. O’Malia spearheaded the recent efforts to merge Party Gaming and Gamebookers brands. The new merger deal gives the Party Gaming brand a great deal of additional strength within the online casino gambling industry. Gamebookers is an online sportsbetting company that has solid prospects for further expansion into the European market under the leadership of the Party Gaming team.

Now that the sportsbetting product is firmly in place, and Party Gaming’s poker gambling site has also been successfully launched, the online casino division is running smoothly and Party Gaming is in a prime position for fresh management. O’Malia has noted that he stayed on at Party Gaming because he wanted to see current projects through to fruition and leave the brand in a strong position as he tackles new challenges within the internet gambling industry.