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Powerful Licensing Deal

The online casino software development powerhouse Playtech has announced a very advantageous deal with Paramount Pictures. Branding has fast become one of the most lucrative areas of the software development industry – all of the major development companies have now begun to compete for exclusive rights to top branded content. Playtech has really risen in the ranks over the past couple of years as the company has scored some very solid exclusive licensing deals – the latest deal with Paramount Pictures means that Playtech powered online casinos will begin to see games based off of Paramount’s two major blockbuster movie brands: The Untouchables and Gladiator.

Both of these movies were huge hits in the global market and research from within the online casino gambling industry indicates that branded games are often far more popular than some of their innovative yet unbranded counterparts. And beyond just the preference of the gamblers themselves, the online casinos are now all vying for the ability to provide top-end branded gaming content on their sites. Even gambling sites that operate on minor gambling platforms are now beginning to go to the larger operators for a small selection of some of the most popular gaming titles.

Top branded online casino games have become a very profitable segment of the market and Playtech’s latest coup will go a long way toward building excitement and publicity for the company throughout the next four years. The first of the newly licensed gaming content is due out in by this coming summer according to initial expectations from Playtech.