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Positioning Online Casinos for New Market

The current state of the economy and just the nature of the economy dictates that within the next several years the global online casino gambling industry will see some major consolidations. Because the industry has experienced such booming growth over the past couple of years there are dozens of quality gaming sites on the market from which gamblers can choose. But as the market begins to shrink because of the current economic crisis, the CEO of Party Gaming, Jim Ryan, predicts that consolidation and merges will leave only the biggest brands and online casinos still operating in the global market – Europe in particular.

Europe is currently the largest online casino gambling market in the world – the US regulations put an end to profitability in this market and now the focus has really centered on expansions and development of the European market-base. As a result of Party Gaming’s issues with the US government concerning online casino gambling activities in the US market prior to the UIGEA, Party Gaming has faced some major growth set-backs in the past two years. Ryan notes that it is these very setbacks that will make it all the harder for Party Gaming to ensure that it is one of the online casino and poker gambling sites still standing after the predicted mass consolidations.

The competition in the industry though has a head start on the European market and there are certainly a handful of sites that are definitely staying at the top – Poker Stars and Full Tilt are two of the most popular and lucrative online poker sites in the market right now. But Ryan notes that Party Gaming is up to the task of taking back shares of the European internet casino and poker gambling markets and the company’s 2009 strategies reflect this goal.