New Marketing Campaign
The fastest way to expand the player base of a new online casino or new internet
gaming site is through targeted marketed to a very specific demographic. In the
new millennia, targeted marketing takes many forms and disguises and Will Hill’s
decision to sponsor “The Real Deal” throughout the year is a creative way for
the company to get brand exposure to a very key market. Will Hill’s bingo
gambling division launched just within the past year and the company has really
begun to focus on this side of the its business, focusing efforts on more
marketing and bringing in more players to the site.
“The Real Deal” is a huge opportunity for Will Hill to expand its base of online
casino bingo gamers. The show’s demographic reaches those mostly women viewers
who are able to sit at home and watch daytime TV. This niche market is very
similar to the market of gamers that are interested in online bingo gaming. The
sponsorship deal between Will Hill and “The Real Deal” is scheduled to run for
four months and throughout that time Will Hill’s online casino bingo gaming
brand, “William Hill Bingo Thrill,” will be prominently incorporated into the
bumpers of the show and the lingo will be used by the show’s host to
additionally incorporate the sponsorship deal seamless throughout each episode.
This is a first step into the world of program sponsorship for Will Hill and it
will be interesting to see how the Will Hill online casino bingo gambling brand
is able to develop over the coming months as more players sign up for the site
and begin playing Will Hill bingo.