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Official Statement from Ladbrokes

The Swedish National Gambling Consultation released a set of recommendations to the Swedish government concerning the continued operation of the state land and online casino gambling monopoly. Those recommendations have now lit a fire in the internet gambling industry and have angered many of the companies and organizations pushing for a free and open Swedish gambling market. Several online casinos have spoken out against the Consultation’s recommendation that only sportbetting open to competition – Ladbrokes is the latest company to issue a statement of strong reproach.

Ladbrokes’ statement makes a very interesting point that hasn’t really been covered in the previous media attention. The company notes that the recommendations not only suggest that the foreign online casinos have access only to sportsbetting, but the recommendations also inadvertently suggest the expansion of the current state run monopoly to include new sectors of the market. The Swedish government is basically making desperate attempts to appease its obligations as a part of the EU while still operating a profitable state monopoly – and the Ladbrokes land and online casino gambling group was more than willing to point out that fact.

Ladbrokes also goes on to note that the assertions that online casino, poker, and bingo are safer with a state monopoly are bunk – the foreign EU gambling companies operate under tight restrictions and regulations…and the Swedish government would have the right to impose further regulations on the market if there was a concern about player safety. Basically, the Ladbrokes statement pointed out that the recommendations were still not in line with EU free trade policies and the Swedish government is still not willing to abandon its profitable state monopoly – at least not until the European Court of Justice steps into the situation.