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Heading Up Swedish Online Casino Group

Svenska Spel may be in the midst of the battle for its life but that doesn’t mean that internal politics stay static. The latest news out of the Swedish online caisno gambling monopoly comes in the form of a new CEO for the company. The new CEO, Meta Persdotter, inherits a slew of problems and issues that are at the forefront of Sweden’s European politics right now. Foreign online casinos and gambling groups have really begun to publicly tackle Sweden’s continued state-run monopoly and the European Commission is still standing strong on its request for the country to open the borders to competition within the online gambling industry.

The former CEO of Svenska Spel, Jesper Kärrbrink, resigned from his position roughly six months ago and the long hunt for a new CEO to lead the online casino gambling group has finally ended with Persdotter’s appointment. Persdotter has extensive CEO previous CEO experience although no real experience in the online casino gambling industry in particular. Her previous experience though in business is needed at the company and the Svenska Spel board anticipates that her skill base will help the company refocus its vision and expansion strategies.

There was really no mention of Svenska Spel’s growing problems with the European Commission and the international online casino gambling industry – most of new CEO’s statement included a message that focused on her plans to further strengthen the company’s brand and new product launches going forward into the New Year. It will be interesting to see Persdotter’s specific opinion on the foreign competition forcing its way into the Swedish market.