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Crossing the Line

The online casino gambling industry has really been expanding quite quickly over the past two years and with the expansion of the industry into European betting and gambling is causing some new problems that have not been a major issue in the past. One controversial topic has really cropped up in recent weeks as a result of a cricket commentators promotion of the Betfair land and online casino betting services. This event has become a huge deal within the cricketing sports sector but also has weight within every sector of the sporting industry – there is a concern that advertising specific companies during sporting events could have a long-term negative effect on the integrity of the game.

The dispute covers a topic that is cropping up more and more lately – where are the boundaries for the online casinos and betting companies. The UK’s liberal advertising policies are having a trickle-down effect into other markets and gaming companies are definitely beginning to employ more invasive and aggressive marketing and promotion programs. Another factor in the advertising debates comes down to the recession – online casinos and betting companies are suffering just like other businesses and new advertising venues is just one way for the sites to gain more gamblers and punters.

But the International Cricket Council (ICC) is responsible for considering the affect of the in-game advertising on the integrity of the game rather than on the revenues of the online casinos and betting companies – and with that in mind, the ICC does not have a favorable opinion on the activity. The ICC is very protective about the game and goes to great lengths to ensure that there is no questionable betting activity on cricket matches from the players – it’s not likely that the ICC will budge on this point any time in the near future.