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Coming to Fruition

A deal that has been in the works for nearly a year has finally come to fruition this month with the announcement that Betfair and the New South Wales Tigers have come to terms and will now offer a new betting alternative in the state. The Australian land and online betting market is only just beginning to emerge over the past year or so and that means that new companies are slowly being introduced into the market. Online casino gamblers and bettors will now have a whole new avenue of betting open to them thanks to the Betfair deal – this is quite a big development for the small NSW betting market.

As for Betfair, Betfair is the largest online casino betting company is the global market. Based out of the UK, Betfair has its fingers in nearly every viable betting market in the world and boasts turnover of more than Euro 50 million per week. This huge company has gone to great lengths over the past year to successfully enter and compete for business within the Australian betting market. Australia’s individual states have varying laws and regulations in place relating to the online casino gambling market and Betfair has to tow the line to ensure that its betting site are appropriate for the legislation within each state.

As for the Wests Tigers, this deal is hugely lucrative for the club and the marketing manager at Wests Tigers, Brett Clarke, was sure to note that this is not a sponsorship agreement between the two companies, but rather a partnership agreement. The NSW online casino betting market is one of the largest in Australia and Betfair is pleased to have developed this partnership agreement with Tigers as a way to strengthen its brand presence in this market.