Feeling in Control
A recent research study out of the University of Cambridge has produced some
pretty interesting information about the way that gamblers respond to different
gambling situations while they are in the game. Online casino gambling has been
slurred as a medium that promotes and supports problem gambling. And though this
study does nothing to look at the relationship between problem gambling and
gambling at the online casinos, Dr. Luke Clark’s research indicates that
gamblers have a pretty interesting response to “near-misses” that could explain
why so many people continue to feed money into slot machines despite the random
nature of the game and the absolute fact that they have no control over the
outcome of the game.
The research study really takes a close look at what Clark terms the “near-miss
paradox.” Interestingly enough, the brain reaction in gamblers experiencing a
near-miss at the land and online casino slots is almost identical to the
reaction for actually hitting the jackpot. The researchers allowed one group of
the gamblers to choose a preferred symbol in the game – the result showed that
by having one bit of choice in the game many of the participants felt that they
now had some control over the outcome of the slots.
The fact is, a near-miss is not at all indicative of a win on a slot machine,
whether it be on land or at the online casinos. Slots are a 100 percent game of
chance and randomness and there is no connection between a near-miss and a
jackpot…even though the human brain is apparently wired to associate the
occasion. |