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Impossibly Huge Merge

The sheer scope of the potential merger between PartyGaming and Bwin is hard to consider – it’s huge, and a merger of this magnitude would seriously alter the landscape of the global online casino gambling industry. Both of these companies act as a top ten company within their sector of the gaming market – PartyGaming has a corner on the internet poker offerings and online casinos while Bwin is an internationally sound betting and wagering company that has developed strong cross-market gaming strategies. The latest talks out of these companies indicate that they are in discussions for a possible merger; but just talks at this point according to industry news.

One of the more shocking figures to come out of these two online casino gambling companies is the fact that the resulting consolidated behemoth would be worth an estimated $3 billion. That’s right, a single company would then hold an enormous share of the internet gambling market and would maintain major interests and market share in nearly every prominent sector of the market, from online casinos to skill gaming and betting. The fact that these merger talks in general are occurring is not surprising, but rather the fact that a merger of this magnitude is in consideration. Up until this point the larger companies have been strategically acquiring smaller gaming businesses.

PartyGaming is primed and ready for this sort of transaction – the online casino gambling group very specifically settled disputes with the US government so that mergers and acquisitions were plausible. The US situation ended earlier in the year and PartyGaming is not wasting any time with efforts to grow its business and market share.