Online Casino Giants Compete for UK
The UK online casino bingo gambling market is becoming a bit of a battleground
for the major internet gambling groups in the industry. The rapid growth and
expansions in the UK bingo market over the past several years has really taken
even the analysts by surprise and major gambling groups who missed this
opportunity several years ago are now seeking out strategic acquisitions as a
way to gain a strong foothold in this lucrative market. The battle really began
in earnest last year as 888 Holdings and Party Poker fought a civil but definite
fight over the acquisition of Foxy Bingo. Although Party Poker won the deal, 888
Holdings has now brokered a new deal in the UK online casino bingo gambling
market that allows this gambling group to remain in strict competition with
Party Poker.
888 Holdings announced this week that the company had fully solidified a deal
with Wink Bingo with an asking price right in line with what Party Poker paid
for Foxy Bingo. Both of these gambling groups now own a significant and definite
share of the UK online bingo gambling market. And although online casinos are
arguably the much larger market in the UK, bingo has shown incredible growth and
the game of bingo appeals to a decidedly different demographic than the more
traditional internet gambling sites.
In addition to remaining competitive with Party Poker, 888 Holdings is moving
into the UK bingo market as a way to create a solid presence in the European
online casino market. 888 Holdings was primarily US facing gambling group until
the 2006 UIGEA that banned foreign gambling groups from offering services to US
gamblers. Since that time 888 Holdings has made a concerted effort to find
lucrative potential acquisitions. |