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The Ripple Effect

There is no doubt that online casinos are now all but fleeing the UK in an effort to stay profitable in these tough economic times and escape the extremely high taxes that the UK government has placed on land and internet gaming companies. The mass exodus from the UK that has been making headlines throughout the industry media all comes down to one company, William Hill. Will Hill is one of the oldest names in the UK betting industry and the company has fully expanded into the online casino gambling and betting industry over the past decade. Will Hill is like many other UK gambling brands, it has a well established reputation in the UK and because the company started out decades ago as a land betting institution in the city, Will Hill has a lot of roots in the UK.

The roots though are not enough to keep this company sticking around to further endure the harsh taxes applied to online casinos operating out of the UK licensing jurisdiction. The UK government has refused to alter internet gambling legislation one iota over the past several years despite outright pleas from the online casino gambling and betting companies. In response, Will Hill finally reached its breaking point and announced a planned move to the more tax-favorable licensing jurisdiction of Gibraltar.

Will Hill’s decision to move out of the UK has now had a ripple effect on the other online casinos that were sticking it out – companies like Ladbrokes and Betfair have to remain competitive if in the internet betting market and now that one of the big guys has announced the move, the rest are following suite.