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Rejecting Online Casino Branding

Branding is one of the hottest developments in the online casino gambling industry right now. From branded slot machine content to branded sports jerseys in the sports betting sector, this is the major trend facing all of the industry related companies. But not everyone is a fan of the new tendency toward branding and some of the sporting leagues are claiming that the sports teams will not play their matches if they show up on the field in jerseys that are branded with an online casino or sports betting company. This is a very real dilemma in France right now and the French Olympique Lyonnais football club has been put in a sticky situation now that the Ligue de Football Professionel (LFP) has announced that any team showing up in branded jerseys will not take the field for their match.

This is a pretty recent development and one that may not actually last too long if the new French online casino gambling regulations do pass through into law by January 2010. But the here and now is very tricky for the football teams as well as the online casinos. Missing a match is a pretty big deal in the football industry and the French teams are not likely to take this with a grain of salt. But the solution is not that cut and dry and simple.

The online casinos and sports betting companies pay a whole lot of money for sport sponsorship deals and one of the key reasons these sites pay for that opportunity is because of the exposure that they get on the football jerseys of their sponsored teams. Now it seems that there is a standstill on just precisely how the upcoming matches will go down; the football team surely wants to play and that may mean a renegotiation with the sponsors to ensure legality with the current French regulations.