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Plans for an Asian Market

There has been no shortage of news these days about Bodog; the huge international online casino gambling brand has announced a plan to really expand the companies reach by local brand licensing and giving up some of the control over the regional brands to licensed companies. Basically, a brand licensing deal with Haydock Sports within the Asian market will see Haydock using the internationally respected Bodog brand name to really build a strong foundation within the Asian market and boost the presence of this quality brand throughout Asia. Haydock is taking over a lot of the promotion of the Bodog brand and the Managing Director at Haydock has recently released some of the company’s planned strategy over the next couple of years in terms of entering the Asian online casino gambling and gaming industry.

The Asian market presents some challenges on two fronts. Namely, the market is absolutely enormous and though there is a lot of potential for growth within this market the second problem contends with the fact that most of the Asian market is still banning and blocking online casino gambling. China is certainly waging a war against the internet in many forms and internet gambling happens to be a key focus for the company. But Haydock has it’s mind set on the market and the Bodog brand name to back up the companies planned entry into this market.

Managing Director Ian Dunning sport to Casino City with his plans for the online gambling group – and they are no small matter. The company is planning to establish itself as the largest online betting and gaming provider within Asia. Haydock has a brand strong brand presence in the betting market already and the coupled with the Bodog brand there is a lot of expectation that the new joint effort will prove quite profitable.