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Affiliates Come Next

Haydock Sports has licensed out use of the Bodog brand name and will act as a brand ambassador of sorts for Bodog’s Asian presence in the coming years. Haydock itself is an established and growing brand in the Asian market so the growth of the strong Bodog name will also have the advantage of the longevity and exposure that Haydock has already created in the market. But really, although Haydock is involved in the sports betting industry in Asia, this new brand licensing deal with Bodog is the online casino gambling groups first real attempt for widespread exposure and market share throughout Asia. The company has broad plans for growth all throughout the region and part of that growth will hinge on Haydock laying the foundation for an affiliate market in Asia.

Affiliates have an enormous impact on the growth of online casinos in the Western gambling markets but because the Asian market is still so new to internet gaming the affiliate relationships and networks have not yet been established very strongly. That is a key step that the Managing Director at Haydock has indicated is a priority for the internet gambling group. Although much of the Asian market is still closed to online casinos, Haydock plans to offer internet sports betting in addition to internet gaming.

Over the next several years the online casino gambling industry analysts predict a sharp spike in the amount interest and market potential in Asia. Although there are not likely to be any regulatory changes in China or some of the other closed markets any time soon, Haydock and other emerging Asian-facing gambling companies are slowing amassing a larger base market for legal internet gaming.