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The Tote brand in the UK has encountered quite a few issues over the past year and the industry news alighted with chatter about the planned sale of the Tote gaming brand. The government owned brand though created a lot of issues because the sale to any one of the other major land and online casino gambling brands would have been tricky to orchestrate fairly within the market. Instead though, with the market conditions shaky, the Tote sale was put on hold. The company is worth a significant sum and the economic recession would have been a lousy time for the government to sell this powerful asset. Instead, the Tote brand has moved forward and efforts to advance the brand into the online casino gambling industry are underway.

Tote is particularly well regarded in the land betting industry – in fact the company is one of the largest names in the market alongside companies like Ladbrokes and William Hill. All of the major sportsbooks and betting companies though have hedged their bets with entry into the online casino gambling industry. Totesport has now announced a licensing agreement with CryptoLogic that will allow the Tote brand access to six of CryptoLogic signature games – and that is just the start.

CryptoLogic is one of the most popular and prominent online casino software development companies and the CryptoLogic games are consistently ranked at the top of the industry. Tote really could not have chosen much better than the popular branded gaming content available from CryptoLogic as the betting company makes a firm entry into the UK internet gambling market.