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Going Global with Bingo

There is a growing trend in the online casino gambling industry for internet gambling companies to start earnestly launching efforts to enter and expand the internet bingo industry. Online bingo is a fast-growing sector of the larger internet gambling market and is proving not only popular with a wide demographic of gamblers, but lucrative as well as the bingo gaming sites find huge niche audiences gaming at the bingo halls and taking advantage of the social networking aspects. Bingo is becoming mainstream and the major online casinos and gambling groups have sat up, taken notice, and are beginning to react appropriately. This means that Party Gaming is just the first of many of the major gambling groups who are likely to quickly look for investment and acquisition opportunities that will bring the company close into the growth of the internet bingo market.

Party Gaming has just announced the acquisition of Cashcade, and online gambling group that did not actually operate within the internet casino sector of the industry, but Cashcade actually has very strong international bingo gambling sites that have been performing strongly. The PartyGaming acquisition allows this major online casino gambling group to greatly diversify its portfolio of sites and sectors covered within the industry. The Cashcade sites are respected within the industry and still viable and profitable.

Party Gaming though is just one of the several online casino gambling groups that are making the move into bingo. Although the game of internet bingo is still most prominently marketed in the UK, the pastime has the very real potential to easily and rapidly expand into an international market.