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The Price for Expansion: 2

The Cashcade online casino bingo gambling sites have turned out some very real profits for investors over the years and the sale of the company was not because the company was failing, because the Cashcade sites are operating as strong as ever, but because there is a shift occurring in the industry right now and the time was right. All of the major gambling groups have been seeking out profitable expansion opportunities and Party Gaming latched onto this deal once it was out on the market. Part of the timing of the sale and purchase of Cashcade has to do with Party Gaming’s unique position in the online casino gambling industry. Party Gaming is one of the only European internet gambling groups that has been waiting years for resolution of negotiations with the US Department of Justice.

Party Gaming has been vying for the opportunity to expand for some time now but with the threat of the US Department of Justice looming over the online casino gambling group there were few companies willing to do business with Party Gaming. The resolution with the US though has finally come and Party Gaming is quite ready to flex its muscles in the market and start expanding more heavily into the European online casino market. The Cashcade purchase is just the first of what will likely be many purchases and acquisitions for this huge online gambling group.

Party Gaming is a top name in the gaming industry and the company is looking to quickly grow its respected brand presence into new markets. The Cashcade deal is the perfect opportunity for Party Gaming to rapidly establish a strong base within the UK and European online bingo gaming industries – a sector of the market that is fairly new and has a lot of growth potential.