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Dominating the Online Casino Market

Party Gaming has the US situation now firmly in the past and the company has a firm eye on the future and the possibilities in the emerging and growing sectors of the online casino gambling industry. The US legal problems caused some very real concerns for Party Gaming and there were not a lot of companies willing to do business with this gambling group because the US Department of Justice had is tentacles wrapped around the gambling group with an eye toward payment. But Party Gaming has paid the fine to the US government and is now an unstoppable force in the European online casino gambling industry. Last month’s announcement that Party Gaming bought Cashcade Limited in a $157 million deal does not surprise a lot of industry analysts, Party Gaming has been itching for expansion for some time now.

Party Gaming is firmly looking at domination of the online casino industry as the next plan as huge as that sounds. The internet gambling group already has a strong perch in the internet gambling sector and with the purchase of Cashcade has guaranteed that the company will also dominate the emerging internet bingo industry. Internet bingo is the fastest growing sector of the industry and is expected to really boost up the viability of online casinos and internet gambling groups that have a foothold in this industry as it grows. The bingo market is focused in the UK right now and Cashcade is a strong brand presence within this market.

Party Gaming specifically entered into this purchase agreement with Cashcade because the online casino gambling group is looking to gain some real advantages over the competition. The US situation stalled a lot of the gambling group’s expansion plans over the past several years and now the company plans to make up for lost time!