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Licensing TV Brands

The United States market is clearly closed to the online casinos at this point and there is no indication that this legislation is going to clear up. That doesn’t mean though that the international gambling groups aren’t keen to get a piece of the Hollywood brand licensing deals that have proven wildly successful in the European internet gambling industry. Fremantle Media has just announced a new licensing deal with MGM movies that will allow this major European TV, production, and radio company to lease out themes to companies and online casinos that operate wholly within the European market. The US market is off limits and MGM has stipulated that the branded content may not be licensed to online gambling sites that offer content to US players.

Fremantle has scored quite a deal though because branded content is certainly all of the rage right now and the licensing deal with MGM gives the media company access to Metro-Goldwyn-Meyer films. Some of the popular themes now available for licensing from Fremantle include the popular and recognizable “Robocop” bran and “A Fistful of Dollars.” Fremantle has specifically taken an interest in developing addition merchandizing for the company and the online casino gambling industry is wildly lucrative right now because the industry is in a bubble of rapid growth for about five more years according to analysts.

This is certainly not going to be the first brand licensing deal developed by Fremantle; the company has already developed online casino games for popular American titles such as “American Idol” and even the wildly popular US game show “The Price is Right” has a Fremantle developed game. The deal is quite ideal for Fremantle because the company has the option of either developing the branded content into land and internet games, or Fremantle can license out the brands and themes to other companies – including online casino software development companies.