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Silversands Facing Problems

The South African online caisno gambling legislation is in the final stages of approval and the international market is preparing to legally enter this market for the first time ever. The speculation is rampant about just when the new legislation will pass through, but in the mean time, the online casinos that have been illegally operating in the market are in for some tough times ahead. Silversands is the most popular illegal internet gambling site in the currently unregulated South African market. The company advertises extensively on national television throughout South Africa and has benefited from the lack of competition. Once the new gambling regulations are passed though, the National Gambling Board has publicly stated that internet casinos that have illegally operated in the market will not be issued a SA gambling license.

For Silversands, this means that the online casino poker gambling site will lose all of it competitive edge and will be effectively forced out of the SA market – the company’s main focus and primary source of revenue. In addition to having competition from the legal online casinos, Silversands Poker will no longer have the ability to advertise in the country in any standard mediums. Legal gambling companies on the other hand will have full access to the advertising industry, naturally subject to strict regulations however.

Silversands has been allowed to advertise and operate in the South African market because the online casino poker site positioned itself as an educational opportunity for the nation rather than a gambling site. Silversands argued that the advertisements primarily emphasized how to play poker rather than poker gambling. There are currently no SA regulations in place to prevent this type of abuse of the system – the new regulations however will have specific language aimed at addressing this type of semi-gambling.