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Racing Industry Gets Online Casino

The land horseracing industry has long complained about the negative effects of the online casinos on wagers and punting that happens at the racetrack. Well, the Racing Post, the largest racing themed newspaper in Britain, is looking to take back some of those gamblers that have gone out of the industry and penned a deal with 888 Holdings to offer a branded white label online casino and poker gambling site for its readership. White label sites are a growing way for smaller operators to enter the internet gambling industry with branded content but without all of the hassle of securing their own software licensing deal.

888 Holdings is a premiere online casino gambling brand – the company has interests all throughout the internet gambling industry and acts as an innovator in providing the gambling industry with a unique gaming integrated platform. 888 has recently moved into the white label sector of the industry and is finding success in licensing out its gaming platform to smaller online casinos that will target a more niche market than some of the big brands like 888.com and others.

The Racing Post caters to a very large demographic of horseracing enthusiasts and the site anticipates that it will be able to entice a large portion of the newspaper’s readership to try out the new online casino and poker gambling site. An added benefit of the white labeling industry is the fact that the Racing Post just has to market the new sites and find the gamblers, all of the software, backend and customer support will come from 888.