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Highly Questionable Online Advertising

The Advertising Standards Authority in the UK is one of the few organizations of its kind in the online casino gambling industry throughout the world. This is actually a bit of a oversight by some governments because the ASA is an integral part of ensuring that the online casinos and internet gambling companies are operating with the best interests of the gamblers in their minds. Oversights occur when there is no clear organization stopping the gambling companies from questionable gambling practices and adverse advertising campaigns. The latest issue comes from Better Bet and the company’s decision to use Paul Merson as the spokesperson for the company despite Merson’s very public gambling addiction problems in past years.

Merson is a former major footballer who achieved major recognition throughout his career with Arsenal and Aston Villa. The one major problem that has come out of Merson’s career is the publicity about Merson’s gambling addiction that made headlines. Despite this addiction though, Merson was chosen by an online betting and gambling company as a spokesperson for the brand. It makes one ask “where is the common sense?” Merson’s gambling problem was very public knowledge and despite an initial public acceptance of his spokesperson status at Better Bet, the issue finally came up and many online casino gamblers and bettors gave an outcry, noting that the use of Merson trivialized the serious nature of problem and addictive gambling.

As the public outcry worsened Better Bet pulled a planned advertising campaign that was to feature Merson and actually fired him as the spokesperson. Better Bet has rethought their initial use of Merson to promote gambling in general and instead have announced that they are in the works on an anti-gambling campaign with the former footballer.