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Bodog Bringing News

Bodog Entertainment has its fingers in a lo of pots these days thanks to the news that the founder of the company and former CEO is back at the helm – perhaps not in title, but founder Calvin Ayres is speaking out about his growth and development plans for the Bodog brand over the next several months and years. The latest news out of Bodog indicates that the online casino poker gambling brand is moving into Asia with a strategic licensing deal with Haydock Sports to offer internet gaming to the Asian market. Other new plans are rumored to be a brand licensing deal in Europe, as well as a re-branding of the company and products, and to cap it all off, Bodog plans to make some aggressive moves to enter the European internet gambling industry.

Not to be left out of all of these new plans though, is a new online gambling news portal that will carry the Bodog brand and name. The new Web site is starting small and will offer up industry news and professional analysis on just what’s going on in the industry and where the experts think the online casinos are heading. As a cute addition that sets the brand apart – the Bodog’s mascot and premiere branding tool, Bo Da Dogg, will act as the site’s analyst, posting highly relevant news articles that pertain to the industry as a whole and the Bodog online casino poker gambling site specifically.

The launch of this online casino news sites indicates that Bodog is implementing a pretty rapid growth and diversification strategy. The company previously operated primarily within the US market – but with the UIGEA in place the company is making less profit than before and loss a significant chunk of the market. Now, though, Bodog is diversifying and entering new online gambling markets all over the world.