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White Labeling Online Casinos

The white labeling industry in Europe is getting off to a strong start this year and some of the major gambling companies in the market have plans to expand their white labeling operations in response to market demand. 888 Holdings is just one of the many companies offering white labeling services to small companies that are interested in operating niche online casinos for a very specific segment of the market. 888 has been very busy so far in the first quarter of 2009 – the company announced a new licensing deal to open a white label casino with the a racing industry newspaper. As the company’s white labeling division expands, 888 Holdings has decided to give the company its own branding. This newly branded division of the company is Dragonfish.

Dragonfish is now offering a complete brand of business-to-business transactions. In the current online casino gambling marketplace, there is a definite demand for white label content – content that is perhaps not quite as expensive as licensing the content from the software development companies themselves. The new Dragonfish brand will operate with the respected cloak of the 888 Holdings brand but will definitely begin to cultivate its own brand identity in the online casino gambling market.

This is a really unique opportunity for 888 Holdings to build a successful new division of the company that banks on a technology that the company has already possessed. 888 has built a very strong integrated gaming platform for the online caisno gambling industry that is truly unique from what any of the other gaming companies have yet offered. Online casinos are attracted to the unique features of the 888 Holdings platform and thus the white labeling industry has some real potential for additional growth in the coming years.