The online casino gambling industry just caught wind of a new partnership
agreement between the powerful Bodog brand and Haydock Sports, a long-standing
Asian-facing interactive gaming company. Haydock has extensive experience in the
tricky Asian market – the Asian-Pacific region is a huge potential new market
for Western online casino gambling companies hoping to find a niche in the
internet gaming market until internet gambling is legalized. To that end, many
of the major brands have formed strategic partnerships with Asian facing
companies that are looking to trade their expertise in the market for some of
the innovative interactive gaming technologies that are prominent in the West.
Haydock Sports and Bodog will now partner up to offer new sportsbetting and
gaming technology to the Asian regions where Haydock holds a market base.
Haydock Sports has operated in this region for more than a century and will
modify some of Bodog’s technology and software to meet the unique needs of the
Asian gambling industry. Haydock’s current gaming site that attracted the
interest of the Bodog online casino gambling group is 9Play.com. This site
offers a complete gaming experience for the Chinese gamer and gambler despite
some of China’s very strict regulations that ban and block online casinos from
the Chinese market.
The 9Play site offers internet gaming in both Chinese and English and also
features full sportsbetting technology and a small selection of online casino
table games that appeal to the varied Chinese gambling industry. With the new
Bodog partnership, Haydock Sports will begin to offer even more games, software,
and technology for this very specific Asian market.