A Clear Keep Out
The online casino gambling and poker industries have been given a clear notice
that their presence is no longer wanted in the work of UFC. Full Tilt Poker is
one of the top poker gambling sites in the international industry and this
company benefited from an advantageous sponsorship deal with UFC. In recent
months, however, UFC has changed its policy to disallow sponsorship deals with
online casinos, betting companies, or the internet poker sites because the
sponsorship was beginning to have a negative affect on UFC – basically Spike TV
has refused to show the Full Tilt logo on the UFC broadcasts because it goes
against a new policy at the television station. This has caused a bit of an
uproar though because the Full Tilt logo and brand is plastered all over ever
part of the UFC fighters and the Octagon Mat.
The deal was really perfect for Full Tilt and marked a significant coup really.
UFC and other fight companies have always had very strict policies that kept the
online casino gambling industry out of the fight ring for the past many years.
Recently though UFC accepted the sponsorship deal and fighters wore Full Tilt
paraphernalia that included hats, shorts, shirts, and more. Full Tilt was
brought on as the top-shelf sponsor for the UFC fight club and this was
undoubtedly very beneficial for Full Tilt, which is in the reminder stage of
advertising – continuing to but the brand name in front of target markets as
many times as possible so that punters and gamblers are reminded about the
online casino poker site.
As for the change of heart though on sponsorship – with the news that Spike TV
changed the company policy, there is really very little that can be done to
maintain this advantageous sponsorship for Full Tilt. With Spike policy
supporting a full withdrawal from support of the online caisno and internet
gambling industries, UFC has no choice but to similarly adopt a policy or the
fighters will suffer from a lack of television coverage of the fights. |