Rebranding Proving Successful
A new name and business strategy has apparently proven quite successful for the
Entraction Network. The company previously operated for the online casino poker
gambling industry under the name 24hPoker but rebranded the network in the hopes
of reinvigorating the company and finding a new market base within the European
internet poker gambling industry. The latest their quarter profits indicate that
the company is on the path to success and has brought in a significant amount of
revenue – especially when compared to the same quarter of the previous year when
Q3 profits were fairly dismal and the company was forced to report losses.
This year all is looking up for Entraction and the third quarter report not only
indicates that net sales of the company’s online casino poker gambling network
are up, but operating profit came in at SEK 13.5 million. The noteworthy
comparison being that the company reported operating losses of SEK 100,000 this
same time last year. The online casino gambling industry though, and the poker
gambling sector in particular is in a growth phase right now in spite of the
slowing global economy.
Additional news from Entraction’s Q3 report comes in the way of revenues – these
are up a whopping 300 percent – this is perhaps the clearest indication that the
Entraction of last year is well on its way to continued success in the industry.
Like many online casinos and internet gambling related companies, the Swedish
poker network provider was forced to restructure a bit and come up with a new
growth strategy within the European market. |