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Profitability with Online Casinos in Mind

CryptoLogic has unveiled a whole new strategy and according to the CEO, profitability for CryptoLogic and for the online casinos is at the bottom line. CryptoLogic is one of two companies that arguably hold the top spot as number one internet gambling software development company. In recent months the international online casino gambling industry was left scratching their heads and wondering where CryptoLogic disappeared to – Microgaming has been all over the headlines but new developments and announcements have been pretty scarce from CryptoLogic.

All of that though now seems to snap into focus as the company unveils that branding their software is a top priority. CryptoLogic already holds some of the most lucrative licenses in the world for branded slots and video poker games, and the such. Movie and television production companies have begun to increasingly turn to the online casino gambling industry as a way to additionally offer licensing deals and bring in affiliated revenue by leveraging the brand. Top blockbuster movies that make an international stir are very prominent right now – as is the branding of hit TV shows like “Deal or No Deal.”

Brian Hadfield is the President and CEO at CryptoLogic and he announced a statement recently about the company’s new strategy and direction. "For several months, CryptoLogic has been both assessing the changing market and looking at what we do best,” Hadfield noted, the strategy “will focus on CryptoLogic's core strengths: developing the most innovative games, licensing our acclaimed casino software to top gaming sites, and leveraging our lead in branded content by partnering with the world's top entertainment brands.”

This means that award-winning gaming titles from CryptoLogic will likely be entering online casinos in every market. The company is leveraging specific suites of the games rather than merely licensing the company’s entire gaming platform. This means that an internet casino can still keep its existing gaming platform but likely augment those games with a few choice titles from CryptoLogic – this truly is the new wave and direction of the industry.