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Playtech's Plans

Playtech is quickly becoming a true force to be reckoned with in the internet gambling industry. The software development company has a highly acclaimed platform of games that is now in use at dozens of top online casinos throughout Europe and around the world. The recent Q3 report from Playtech indicates that the company has some very firm expansion plans in place and that Playtech has secured another top licensee, Will Hill. In addition to Will Hill, the third quarter report indicates that new games and partnerships are due out by the end of the year. Additionally, Playtech’s Asian P2P gaming platform has already launched within the global online casino gambling industry and that is just one of the company’s new gaming products due for release.

The company’s biggest announcement though by far was the licensing agreement with William Hill. Will Hill is one of the top two bookmakers in the UK and Will Hill has only in the past year really begun to launch and focus money and attention on the online casino gambling offerings – everything from poker to internet gambling and even bingo. The new deal between Will Hill and Playtech allows Playtech to slowly phase out the company’s existing online casinos and offerings and replace the gaming platform with the signature Playtech offerings. The transition phase begins in January 2009 and is due to be completely finished and switched over to the Playtech platform by January 2010.

Online casinos are highly competitive in the UK and the five-year minimum licensing agreement with Playtech will surely give the company a leg up on the competition.