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The Lure of Asia

Over the last several years all the online casino gambling industry seemed to talk about centered around the potential within the Asian market. Now, NYX is eagerly looking to enter this market as well – the company announced that part of its expansion strategy includes the intention to open an office in Singapore and launch and entire sales team and effort within parts of the Asian market. NYX Entertainment offers innovative products for online casinos throughout Europe, but this is the company’s first step toward globalization and the larger international gambling market.

This is the second time this week that NYX has made international industry news – earlier in the week the company confirmed that it had successfully secured an online casino gambling and gaming license from the licensing jurisdiction. The Isle of Man is a highly respected jurisdiction and the online casinos licensed out of the IOM are some of the most prominent and successful gambling groups in the world – that was part of the reason NYX jumped through all of the necessary regulatory hoops it took to secure the license.

With that license firmly in hand now NYX is able to really focus some major attention on the lucrative markets outside of the Europe – and the company can enter these markets with the credibility and licensing support of the Isle of Man. According to statements this week out of NYX, the opening of the Singapore operation is just step one in the plan. A spokesperson elaborated and noted that opening regional operations to target new and emerging markets is the cornerstone of the company’s expansion strategy – NYX believes that regional bases provide their licensees with faster and more cohesive service across the board.