How Creative
The football betting season is off to a big start this week as Betfair announces
a special celebration aimed right at the footballers themselves rather than just
the punters and online casino gamblers as is often the case. Betfair is one of
the top bookies in the UK and the company operates a very successful and
acclaimed online casino sportsbetting site. As a way to go beyond traditional
advertising, the creatives over at Betfair have announced a new celebratory
promotion designed to launch the company’s new TaiKai football prediction game.
The TaiKai game is available through the online betting site but creative moves
we are likely to see from some enthusiastic footballer will only be found during
the game on your television screen.
Online casinos are constantly looking for new ways to get out the message about
the site or new games and Betfair’s commercial goal celebration is sure to kick
of the season right to some Premiership footballer. So just what is this new
promotion, well the first footballer to do the celebrate kicking a goal with
Betfair’s very specific goal “dance’ will walk home with GBP 10,000 just in time
for Christmas shopping and the holidays.
This is certainly the first time that an online bookie has offered such a
promotion and there is no word yet from the football authorities in the UK just
how they feel about the commercial goal celebration – but at the same time, what
can they say. The publicized “goal dance” is a lot tamer than some of the antics
footballers pull. This time they simply have to execute the famed “crane” move
from the Karate Kid movies, they a violent kick forward then followed up with
the key part – a series of karate moves that spell out a “T” and a “K” to
represent the TaiKai online casino betting game. |