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Online Casinos Look for Change

Change seems to be the message all over the world these days – from presidential hopefuls to online casino gambling groups, the message of change is a powerful one. 888 Holdings is one of the more prominent international gambling brands on the market and the company has been quite busy over the past year with the development of new technology and new offerings for the internet gambling industry. With the new developments however, the company’s advertising needs have changed and 888 Holdings is taking bids from international advertising agencies throughout the month of November.

The online casino gambling group’s previous advertising and marketing agency, CHI and Partners, has done a stellar job over the past year developing memorable campaigns and adverts for the company. But the seemingly amicable partnership has met its end and CHI and 888 both noted that CHI would not make a bid for the new advertising contract.

The advertising contract is worth GBP 6 million and will involve the development of a new and innovative campaign for 888 Holdings that encompasses not only the lucrative UK gambling market that has huge potential, but 888 desires a company that has experience in international marketing and developing campaigns that will reach and appeal to a broad range of online casino gamblers from all over the world. New companies are encouraged to submit their bids and their credentials to AAR – the company that the 888 online gambling group has chosen to handle the process of acquiring a new advertising agency.