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Branding Increasingly Important

The land gambling industry was one of the first to offer gamblers slot machines that were designed and developed with a specific theme and brand in mind. Some of the longest running and most popular banded games at the land casinos include Wheel of Fortune for starters, and the Deal or No Deal slots games are more recent but equally as popular. The brand craze has firmly made its way into the online casino gambling industry at this point and all of the top software development companies are now vying for exclusive licensing deals and lucrative new brands.

Interestingly, the brand craze extends beyond just the games developers and the internet gamblers – the online casinos themselves have begun to design innovative new platforms and integrated gaming offerings that allow a company to offer a slew of the top branded games on the Web…even if those games come from different development companies. 888 Holdings effectively introduced this new concept in gaming just last year when the company announced its plans for an integrated gaming platform that offers a selection of games from all of the top gaming developers in the world.

This innovative and revolutionary gaming platform has since led many online casinos to sign deals with the software development companies for their branded content. Online gambling sites are now looking beyond just finding top performing platforms – they are looking to customize their platforms and offer only the best in branded entertainment. Party Gaming is currently developing a cross-platform gaming experience for its gamblers and 888.com has already launched its innovative integrated gaming platform.