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Why Bother?

The internet gambling market in the US has become so segmented and difficult that many online casinos are looking to just jump ship entirely and exit the US market. Rumors have been circling for weeks now that the Grand Prive gambling group planned to exit the entire US market – those rumors have now been wholly confirmed by the gambling group itself. Affiliates for the online casino gambling group were the first to report that Grand Prive planned to leave the US market – this is a startling trend that really indicates just how bad the internet gambling industry in the US has become. The Kentucky situation and news that the Bush administration pushed through the flawed and controversial UIGEA regulations are likely just one of the straws that tipped the situation for Grand Prive.

Grand Prive’s announcement comes on the heels of an announcement from Microgaming that all Microgaming powered online casinos and poker gambling sites would stop servicing a set list of US states through geo-blocking technology. The list of blocked states is used at the Microgaming level to block online casino gamblers based on their ISP (and ISP blocking software will not fool Microgaming’s technology). With Microgaming now blocking a large portion of the US online gambling market, Grand Prive likely feels that there is profit to be made elsewhere.

Grand Prive sent a very apologetic and pointed email that noted that as of December 1st the company’s US facing affiliate program will no longer be operating. The emailed letter to affiliates also included information on the newly launched European facing affiliate program, Villa Fortuna Affiliates, which will focus affiliates on finding European online casino gamblers for the site.