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South American Gaming Industry

The global domination strategy continues for the internet gambling industry with the announcement that Peru is the new target of one of the larger online casinos gambling companies, Betsson. With the U.S. now out of the gambling industry, many internet gambling companies seem to have adopted a global expansion plan almost over night. Many online casinos companies are looking to the Asian market for the future of the internet gambling industry, but Betsson has researched the gaming climate in South America and chose Peru as its latest target for internet gambling activities.

Betsson is a very large online casinos gambling company based out of Sweden with a growing European player base. And as the European gaming industry continues to grow, Betsson is looking into new markets as a way to obtain a large market share right at the beginning of the development of the industry. And as for why Betsson chose Peru as its next target for expansion, the General Manager Thomas Kalita comments, "We examined several markets in South America and decided on Peru. The dizzying growth of the number of homes with internet access and the relatively high number of internet users in combination with the developed gaming culture and our partners capacity were all decisive factors.”

The global online casinos industry is a multi-billion dollar industry (as high as $15 billion according to some gaming research groups), and the political climate in several major countries is swaying in favor of the legalization of the internet gambling industry. China, Hong Kong and other governments currently allow forms of skill gaming – which most analysts agree is simply the beginning stages of passing legislation that would allow more forms of internet gambling in the country.

Peruvians can anticipate that Betsson will move into the market with fervor and begin offering a wide and varied range of both online casinos games and internet betting choices.