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Floating on the Market

A top online casinos poker gambling company raised more than GBP 1 million after floating on the London PLUS market. Devilfish Poker is a top destination for internet poker gamblers around the world and the company has developed an entire lineup of successful poker sites and brands. Last weeks flotation of the company contributed not only GBP 1 million in monies raised, but also gives investors and the online casinos industry as a whole an idea of how much the company is worth.

Devilfish Poker is a subsidiary of the larger company, Devilfish Gaming, plc. Devilfish Gaming was founded by two very recognizable names in the online casinos gambling industry: Kevin Leech and David Ulliott (who went by the nickname “Devilfish” – hence the name of the company). The two men founded Devilfish and both remain primary shareholders in the company – Ulliott has a 27.8 percent share in the company. The Devilfish Poker subsidiary has been a publicly traded company for several years although it is wholly owned by Devilfish Gaming, plc.

The Devilfish Poker online casinos gambling site, like many international sites, was hit by the withdrawal of U.S. internet poker gamblers, but at the same time, the company is apparently doing well by focusing on the European and emerging Asian gambling industries. The site has more than 6,000 registered players and that number increases on a daily basis. The flotation of the company resulted in Devilfish coming in at roughly GBP 3.2 million in terms of total estimated company and brand value.