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Online Casino Defends Itself

Where is the line drawn in the pursuit of humor – well the UK Advertising Standards Association, the ASA contends that line may have been crossed by a recent Intercasino advertising campaign. The ad campaign features a series of spoofs where people with dwarfism are used to mimic popular land and online casinos gambling games. The UK is still negotiating the ins and outs of allowing internet gambling companies the right to advertise on television, print, and on the radio – where are the lines drawn for offensive content though, and does the Intercasino ad concept cross the lines?

Those at Intercasino argue firmly that the ads are not “juvenile behavior” as the ASA contends and are instead created with the idea of “slapstick” humor and to appeal to a very specific demographic. The online casinos site has shown no indication of changing the advertising campaign, and the CEO at the Remote Gaming Association, Clive Hawkswood notes, that “The wording is subject to interpretation, and the adverts are shown after the watershed,” for those reasons that company feels it is well within the restrictions placed on online casinos gambling advertisements.

The Managing Director at Intercasino’s advertising agency, Jon Salmon, defended the campaign and noted that though there was criticism, that “no formal objection has been made in relation to the campaign.” Salmon noted that the campaign would continue.

And even though the ASA has commented negatively on the campaign, others in the online casinos gambling industry have voiced support for Intercasino, like the RGA, and other internet gambling companies who affirm that the content and message is not offensive.