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Online Casino Advertising Effective

More and more internet gambling companies are embracing the UK advertising regulations that allow companies to advertise gambling acitivities in more places and mediums than ever previously legal in the UK (prior to the 2005 UK Gaming Act). Ladbrokes was one of the first of the land and online casinos gambling companies to run a full advertising campaign using television – and after the success of the company’s 2007 campaign, Ladbrokes has announced a similar campaign in the coming months. Online casinos gambling has grown exponentially in the last several years all over the world, and the new advertising campaign is expected to really positively affect the companies sports betting and brand awareness during and after the campaign.

Ladbrokes is one of the top names in the land and online casinos gambling industry – the company has a highly respected and established brand in the market, certainly giving the company credibility over the many companies and sites that opened in the past year alone. According to Ladbrokes, the planned television campaign will cost approximately GBP 2 million for the bingo gambling adverts alone. Then take into consideration that the company also plans to advertise on television for the company’s online casinos gambling games and services.

The two advertising campaigns will roll out in the coming months – first the internet bingo campaign and then next month for the online casinos campaign. The CEO at Ladbrokes, Chris Bell, notes, "The removal of restrictions on TV advertising enables us to compete more effectively with other leisure industries and we were keen to be the first to take advantage of it. Tomorrow we run another campaign for Ladbrokesbingo.com and in April launch our first campaign for ladbrokescasino.com."

Ladbrokes anticipates greatly increasing the company’s brand recognition throughout the television campaign while driving more bettors to Ladbrokes over the other choices for online betting, casinos, and bingo.