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Both Companies Satisfied

A new partnership between the Asian-facing EnterAsia operating company and the 888.com online casino gambling group is anticipated to be a success considering that the two companies specialties compliment each other. 888.com is a well known online casino gambling company that has managed to use integrated marketing strategies and strong brand recognition to rebuild a player-base after being forced out of the U.S. online gambling market. EnterAsia on the other hand is in a prime position as an Asian-facing company to provide 888.com with entry into the emerging Asian-pacific internet gambling industry.

Few European companies (888.com is licensed in Gibraltar and has a large European player-base) have a path into the Asian market, so 888.com’s partnership with EnterAsia is certainly noteworthy. The two companies will use their combined skills to develop and market a new live online casino format that is specifically tailored to the Asian market and what Asian gamblers would expect. There are large cultural differences between the emerging Asian market and the currently booming European online casinos industry, so partnering with an Asian-facing company is a key part of the anticipated success of 888.com’s Asian internet gambling brand.

The CEO at 888.com, Gigi Levy, highlighted the fact that building the 888.com brand in Asia is a key strategic plan for the company. Levy commented, “We are always looking to extend new innovative services to our customers and increasing our presence in Asia is one of our key strategic goals. We see Entertasia as the best partner to achieve this goal and exploit this exciting opportunity.” The partnership will include several key products in line for development, including an 888.com Asian sportsbetting site.