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They're Not Software Developers

William Hill, an multi-faceted internet gaming giant has announced the fallout from previous plans to develop an in-house sportsbetting platform. Will Hill is involved in many aspects of the internet gambling industry from online casinos to land-gambling and betting. The company announced last year that it planned to develop and in-house sprotsbetting platform worthy of competing with companies using popular outsourced online betting platforms. And not long into the project the company announced that it had scrapped the plans to develop and in-house platform and instead would use an established platform. At this point the land and online casinos gambling group has tallied up the year-end costs associated the nixed sportsbetting platform.

Will Hill announced that the total costs related to developing the planned “NextGen” sportsbetting software comes out at roughly GBP $22 million. Then add to that the restructuring costs associated with shifting the focus from developing proprietary software to finding a suitable and workable online casinos and sportsbetting software provider, roughly GBP $4 million.

The Chief Executive of the land and online casinos company remarked on why the “NextGen” project was put on hold. He comments, "A couple of years back, we believed we could get an advantage over our competitors by developing our own system, but in truth we are not software developers."

The online casinos and internet betting industry changes so rapidly that Will Hill could not conceivable create a proprietary brand to equal the betting platforms that it can license. Technology evolves so quickly, and that among other reasons led to the decision to instead search out a sportsbetting licensable software platform that meets Will Hill’s high standards.