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Marketing Campaign for Online Casino Poker Site

Some established internet poker companies could take a page from PKR poker and the company’s marketing model which has proven extremely successful in growing the fairly new PKR poker site. The last year was particularly rough for many in the online casinos and poker industry, but a solid marketing strategy from PKR has proven that the site could find a niche poker player base in a weak market.

PKR was founded by a veteran of the online casinos and internet technology sectors and was launched just 18 short months ago. In that amount of time, the site was able to register more than a million online gamers, and just a few weeks ago PKR announced that it had set another company record with 10,000 simultaneous online casino poker players on the site gambling. That is nothing to sneeze about considering the number of internet gambling sites that have severely struggled over the past year.

The Marketing Director at PKR, Simon Prodger, attributes a large portion of the online casino poker site’s success to the consistent and extensive marketing campaign that has continually brought new players to the site, even when the industry was in a slump. Prodger comments, "A year of high-profile marketing, together with the launch of a national TV advertising campaign, has left PKR as the most talked about poker room in the world." And though that may seem like an exaggeration to some in the online casinos and internet poker industries, PKR is in fact one of the fastest growing sites – PKR is well-known in the industry and has a strong reputation for quality and honesty, despite its short time in the industry.

The company announced that it broke the 10,000 simultaneous player mark on January 6, 2008 – and the online casinos poker site certainly anticipates growing the simultaneous player numbers over the next year.