Marketing Campaign for Online Casino Poker Site
Some established internet poker companies could take a page from PKR poker and
the company’s marketing model which has proven extremely successful in growing
the fairly new PKR poker site. The last year was particularly rough for many in
the online casinos and poker industry, but a solid marketing strategy from PKR
has proven that the site could find a niche poker player base in a weak market.
PKR was founded by a veteran of the online casinos and internet technology
sectors and was launched just 18 short months ago. In that amount of time, the
site was able to register more than a million online gamers, and just a few
weeks ago PKR announced that it had set another company record with 10,000
simultaneous online casino poker players on the site gambling. That is nothing
to sneeze about considering the number of internet gambling sites that have
severely struggled over the past year.
The Marketing Director at PKR, Simon Prodger, attributes a large portion of the
online casino poker site’s success to the consistent and extensive marketing
campaign that has continually brought new players to the site, even when the
industry was in a slump. Prodger comments, "A year of high-profile marketing,
together with the launch of a national TV advertising campaign, has left PKR as
the most talked about poker room in the world." And though that may seem like an
exaggeration to some in the online casinos and internet poker industries, PKR is
in fact one of the fastest growing sites – PKR is well-known in the industry and
has a strong reputation for quality and honesty, despite its short time in the
industry.
The company announced that it broke the 10,000 simultaneous player mark on
January 6, 2008 – and the online casinos poker site certainly anticipates
growing the simultaneous player numbers over the next year. |