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Where's the Social Responsibility?

The UK Gambling Act brought about a new concept in the online casinos industry, the idea that the gambling companies can self-regulate and adopt a policy of voluntary social responsibility. And while in many regards this has prompted some internet gambling companies to go above industry expectations for implementing new policies and procedures, in other areas that companies are severely lacking on appropriate social responsibility. Namely, the online casinos have operating in the UK have not appropriately contributed to the fund that goes toward combating additive gambling habits.

Under the 2005 Gambling Act, which actually came into effect on September 1, 2007, online casinos companies were able to voluntarily donate an amount to the fund each year. But what surprised much of the internet gambling industry is the fact that many internet gambling companies skimped on their contributions, and as a whole the online casinos gambling industry contributed a mere 50 percent of what the UK Gambling Commission expected would be voluntarily donated to the fund.

It’s so surprising that the internet gambling companies did not appropriately donate to the fund because the online casinos industry has expanding over the past year and turned over unprecedented revenues to the gaming companies. But with the billions in revenue that the online gambling industry alone brings in, the internet gaming companies could not even muster up half of the expected GBP 4 million – that borders on pathetic.

And the fact that the online casinos skimped on the voluntary contributions to the fund could mean that the UK is forced to levy taxes on the internet gaming companies. No word yet on how the UK plans to address the shortage in last year’s fund to combat addictive gambling, but several UK countries are threatening to take matters into their own hands and levy their own taxes on the companies.