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Affiliates Feel Slighted

A new marketing program in France launched by the Unibet online casinos betting company is causing some concerns with the company’s affiliates. Unibet cut the amount that the company pays to affiliates because of anticipated response from the advertising campaign. Unibet anticipated that the new marketing would generate a large amount of new business for the company, so it cut affiliate commissions by as much as 50 percent.

The online casinos industry is certainly a tough industry, but affiliates for Unibet were not informed that Unibet even had plans to cut commissions, so the announcement last week took many by surprise. Unibet is working on growing the company’s online casinos sportsbetting reputation within France and used a targeted media initiative to drive new gamblers and bettors to the site.

Though the concern from affiliates has grown to gamblers even outside of the French online casinos sportsbetting industry because of the nature of the internet and blogging, Unibet is supporting the decision to temporarily reduce commissions.

Unibet views the reduction in commission as a natural result of the company’s decision to find new online casinos sportsbetting customers in a new medium outside of the traditional affiliate program. The reduction in affiliate commissions lasted a mere four days and was not intended to act as a penalty to affiliates but rather a sound business strategy.

The French affiliates affected by the change in affiliate commissions are not as willing to overlook the four day cut in commission payouts although there really isn’t any recourse that the affiliates can engage in other than negatively blogging about Unibet.